![]() ![]() DSC, which he co-founded in 2011 with Mark Levine, has just launched Big Cloud, a line of skin care products for men, following up on the launches of the Boogie’s line of men’s hair care products and One Wipe Charlies “butt wipes.” All this on top of distributing more than 70 million razors each year through $3 to $9 monthly subscriptions. Maybe he’s tired. Dubin has just flown in to New York City from Los Angeles, where DSC is based and he lives, and the plane didn’t land until nearly midnight. How Dollar Shave Club uses humour, social media, and authenticity to nick traditional shaving titans and connect with customersand get 7.5 million YouTube. What does he like to do when he’s not working? “I like to sit.” He later adds, “I also read and think.” Today, DSC is the second-largest men’s razor seller in America-topped only by Gillette.īut in person, Dubin is taciturn. He has the camera presence of a seasoned comedic actor (it’s not by accident he studied improv with the Upright Citizens Brigade) and maintains just the right. Dubin is shown strolling through a fictional representation of a Dollar Shave Club warehouse. ![]() That video, and the story of its creation-Dubin wrote it, ,and then he and a friend shot it in a single day for less than $4,500-has gone on to become entrepreneurial folklore. We’ll start here with the low-budget ad heard ’round the world. One might not expect a young company to go viral within. In it, he brings the viewer on a tour of his ware house to explain why “our blades are f**king great.” A flood of visitors crashed his company’s servers 90 minutes after the video went live. It has been watched more than 22 million times. Dollar Shave Clubs very first promotional video reached almost 5 million views in just two months. After all, he wrote, produced, and starred in one of the funniest and most viral commercials that’s ever been posted on YouTube, a 2012 ad for his company, Dollar Shave Club. The Serious Guy Behind Dollar Shave Club's Crazy Viral Videos Inc. ![]()
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